FINALLY, AN ONLINE COURSE FOR ASPIRING FLYING CAR ENGINEERS

FINALLY, AN ONLINE COURSE FOR ASPIRING FLYING CAR ENGINEERS

IN THE PAST year, flying cars have gone from LOL, to maybe a real thing, to a booming industry raking in VC cash and churning out sweet renderings of an aerial future. The chance to trigger the next great transportation revolution has drawn in big companies, like Airbus and Uber, big names, like Google’s Larry Page, and naturally, a horde of startups. They all believe the proliferation of vertical takeoff and landing (or VTOL) aircraft, which combine the best features of helicopters and planes, can make traveling throughout and between cities not just faster, but maybe cheaper and…

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Retail As Marketing: Redefining The Retail Experience

Retail As Marketing: Redefining The Retail Experience

Shutterstock In the pre-digital era, the relationship between brick-and-mortar retail stores and their customers was largely transactional— places to fulfill supply and demand. Yet as online commerce continues to grow exponentially, the role of the retail store is shifting from purely pragmatic to more experiential. Moving forward, the key to survival for retail stores may rely on their ability to act as a living showcase for products and brands. Take Coach, for instance, which has made some radical yet effective changes in its approach. Last year, the company pulled its…

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