Retail As Marketing: Redefining The Retail Experience

Retail As Marketing: Redefining The Retail Experience

Shutterstock In the pre-digital era, the relationship between brick-and-mortar retail stores and their customers was largely transactional— places to fulfill supply and demand. Yet as online commerce continues to grow exponentially, the role of the retail store is shifting from purely pragmatic to more experiential. Moving forward, the key to survival for retail stores may rely on their ability to act as a living showcase for products and brands. Take Coach, for instance, which has made some radical yet effective changes in its approach. Last year, the company pulled its…

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Top 4 Digital Marketing career options: Check out the list here

Top 4 Digital Marketing career options: Check out the list here

As we all know that, the job of a marketing person is to connect consumers to products.  The digital arena is now the prime arena for marketing and the job of the digital marketer is to ensure that right consumers are connected with the right products at the right time via online access. The Digital marketer accomplish this through a slew of tools and platforms and then measure their activities and impact through analytic. So why is Digital Marketing in vogue? The answer lies in the fact that today, a…

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