Retail As Marketing: Redefining The Retail Experience

Retail As Marketing: Redefining The Retail Experience

Shutterstock In the pre-digital era, the relationship between brick-and-mortar retail stores and their customers was largely transactional— places to fulfill supply and demand. Yet as online commerce continues to grow exponentially, the role of the retail store is shifting from purely pragmatic to more experiential. Moving forward, the key to survival for retail stores may rely on their ability to act as a living showcase for products and brands. Take Coach, for instance, which has made some radical yet effective changes in its approach. Last year, the company pulled its…

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